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Packaging for the Sky Bet Championship and the Scottish Premier League

GWD Ltd were approached in March this year by Mercieca Ltd , a UK-based advertising Agency, who wished us to create presentation packaging for Mitre – who were re-launching their Mitre Delta football. In their words, ‘the legend has returned, re-designed, re-invented and rejuvenated’. The launch date was May 31st 2017 and the ball is to be used in all EFL (Sky Bet) Championship and SPL (Scottish Premier League) matches for the 2017/18 Season.

The packaging they required was to enable the footballs to be presented to important ‘name’ influencers in the football world – so it needed to be high-end and beautifully manufactured. Below is an original concept diagram, prior to any development work.

packaging for sports companies

For such a prestigious product the packaging had to be of a very high standard, and fortunately our team of designers and cardboard engineers have worked on such high-end packaging for many years, including for companies who hold the Royal Warrant such as Cornelia James

presentation packaging UK

In this instance the actual build wasn’t overtly complicated. That said creating the aperture in the platform (which held the football) wasn’t straightforward as it needed to be created (cut) after the platform had been covered and wrapped in the printed paper. The platform is set at an angle (see image below) so as to present the football in its best light. During the development stages, the client also considered having a hinged lid on the box, and we consequently produced a sample. In the end, however, the client decided to go for a box with a separate lid for the final product. The decision was influenced by their additional requirement for a display plinth for use at the actual launch, as the base section of the box doubled up perfectly for this purpose.

In the end we created 100 of these boxes for the client, who also ordered 50 additional bases or plinths for display purposes.

If you have a prestige product that would benefit from presentation packaging, please consider GWD Ltd. It is possible to work alongside our designers to come up with a unique box that is perfectly tailored to your business, or if you want us to do it all for you, we can provide you with a box that suits your needs and promotes your brand or product. We are not a whole-saler, we design and make the majority of our boxes here in the UK, meaning we have no minimum order requirement and total control over lead times.

who can produce quality packaging?


Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging.  You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk

Packaging for the Sky Bet Championship and the Scottish Premier League

GWD to the Rescue. Presentation Packaging for new trainer launch.

We mentioned in the previous blog post how Indian Ocean had been let down by their packaging company and came to us in extremis. Bizarrely a similar thing happened a week or two later.

In this instance a printing company came to us with an urgent problem. They had been working with the footwear retailer Footlocker and had been let down by their chosen packaging manufacturer at the last minute. The box in question was to act as a ‘Seeding Box’ – a package created (usually in small numbers) to ‘sow the seed’ of interest for their product, in this case a new trainer.

packaging for shoes

Packaging for shoes

The client was particularly anxious that the quality of the product should be reflected by the quality of the packaging. The training shoe in question was created by Adidas, who are obviously, a huge brand and a market leader, so a very fine finish was required. Unfortunately for the client, there was also a tight deadline, especially as proofs needed to be created and approved.

quality presentation packaging

Quality presentation packaging

Fortunately, GWD Limited is extremely experienced in overcoming such problems. In this instance the box was a base and lid with a shoulder, wrapped in such a way as to create a grey stripe at the top and bottom of the base. It was gloss laminated throughout and foil-blocked in two positions and using two separate colours, including the use of a matt white foil over a white gloss laminated finish. This produced a particularly attractive and subtle finish, as the foil was only visible when the light caught it.

adidas and footlocker packaging by GWD

Adidas and Footlocker packaging by GWD

There was some ‘burning of the midnight oil’ involved in getting the product ready for the strict deadline – indeed it was picked up outside our premises at 4pm on the Friday to be in Holland the next morning!

Incidentally, the model on the box (and on the internal leaflets) is Sofia Richie – who posted about the shoot and the product on her Instagram account.


Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging.  You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk

GWD to the Rescue. Presentation Packaging for new trainer launch.

Bespoke Corporate Packaging for Indian Ocean

Earlier this year we were invited to tender by Indian Ocean  – designers and manufacturers of luxury outdoor furniture. Indian Ocean have outlets in Balham and Hampstead and retails through Harrods of Knightsbridge and with distributors worldwide. The company creates innovative products, finished to the highest specifications and focusing on every detail, and as such demands its Distributor Presentation Packs, to be of an equally high status.

 

high quality corporate packaging

 

Unfortunately GWD Ltd didn’t win the original tender, which was given (on a price basis alone) to a different packaging firm. However, a couple of months after the tender process was completed we were contacted again as the rival company didn’t have the technical expertise to complete the job.  A hurried meeting was set up with the customer.

The required presentation pack was a rigid, three-compartment slipcase which incorporated an upright open angled file for brochures as well as two drawers (one above the other), for storing samples, as you can see in the image below:

branded commercial slipcases

 

As the samples are primarily sections of the soft and hardwoods used by Indian Ocean in their furniture, the entire creation needed to be extremely strong and durable. It also needed to be branded and customised to fit its contents. The Distributor Presentation Packs were to be sent to all of the customer’s distributors.

Fortunately, GWD are extremely experienced in the creation of this form of corporate packaging having undertaken many such projects in the past. We are very proud of the knowledge and expertise of our staff and the skills that they bring to cardboard engineering and remain one of a very few companies able to carry out such work.

 

boxes for samples for salesmen

This is an unusual and highly functional piece of presentation packaging, which we were able to create within the very tight time constraints and within budget. We are happy to take on more of these projects and welcome any enquiries.


Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging.  You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk

Bespoke Corporate Packaging for Indian Ocean

Chocolate Boxes Manufactured in the UK

There are two very big dates coming soon for Chocolatiers: Valentine’s Day, when it is estimated that at least £1.6billion is spent on gifts and treats for the occasion across the UK, and of course, Mother’s Day, which this year falls on March the 26th.

New research shows that the average Brit is set to spend as much as £50 on their Mother this year, up from £27.17 in 2014, with as much as £928 million being spend across the Country. Naturally, a very large proportion of that will be spent of chocolate – which remains British peoples’ second gift of choice for the occasion, behind flowers. That’s a very substantial market.

mother’s day chocolate packaging

Many retailers will be (as usual) taking advantage of the increase ‘panic buying’ in the 48 hours up to Valentine’s and Mothers’ Day. If you are a florist or a chocolatier you want your products to be catching the eyes of the buyers – and what better way to do that than with attractive and innovative presentation packaging?

chocolate box makers UK

Here at GWD Ltd we have been creating packaging for chocolatiers for almost 30 years, including boxes for big name brands such as Bettys of Harrogate, multiple Academy Of Chocolate and International Chocolate Award winners, Rococo Chocolates,   and the Grown Up Chocolate Company. Our blog has detailed previously how we are one of a very few packaging companies in the UK who can create round ‘hat’ boxes , but we also manufacture star-shaped boxesheart-shaped boxes and indeed pretty much any shape you can think of, including triangular, octagonal and even teardrop-shaped ones.

presentation boxes in unusual shapes

Our cardboard engineers are adept at rising to challenges set by clients and their designers. We can either work from a specific design that you may have in mind, or our on-site design team can work together with you and come up with something entirely new and unique. We are not a wholesaler, we design and make the majority of our boxes here in the UK, meaning there is no minimum order number and we retain total control over lead times.

GWD are also happy to have face-to-face meetings to discuss your requirements and can offer quotes by email or telephone. Manufacturing in the UK means we can also handle short notice arrangements when possible.

Make your chocolates stand out from the competition. You know how good they taste – why not give them the presentation packaging they deserve!


Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging. You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk

Chocolate Boxes Manufactured in the UK

Packaging for Florists and Floral Arrangements

Well here we are again, back at work after the Christmas Holidays! Here at GWD

we’re lucky in that the normal New Year dread or malaise doesn’t actually apply – there’s always something fascinating to get our teeth into! This week we’re working on a new heart-shaped hatbox for flowers, see below…

hat boxes for florists

It’s that time of year again when a lot of our work relates to Valentine’s Day, Mother’s Day and Easter – all of which are fast approaching. Chocolates, of course, are a very popular gift and we make a great deal of packaging for confectionery at this time of year. However, it’s presentation packaging for florists that pre-occupies GWD at present.

hat boxes for floral arrangements

Our Blog has spoken previously about round, ‘hat’ boxes and how GWD is one of a very few companies in the UK with the ability to create them. Circular boxes (above) are perfect for floral displays and show off the beauty of any arrangement to great effect.

Where can I find packaging for my flowers?

Above is an example of a hatbox created for roses for a small independent florist in Scotland, demonstrating that you don’t have to have multiple outlets to have great packaging. The matt black wrapping and foil blocked-in gold gives a fantastic, upmarket feel to the floral arrangement within. Valentine’s and Mother’s Days are occasions when customers are prepared to pay a little more for gifts to express their regards and affection to their loved ones, so many florists will invest in special presentation packaging for the occasion, such as the stunning boxes (below) that we created for Royal Queen Roses, another independent florist, this time in Cyprus!  The fact that the cost of shipping these boxes to Cyprus is not inconsiderable indicates that our services are not only rare in the UK, but in Europe also.

‘They are not cheap to ship, and also shows that our skills are not only rare in the UK but Europe as well? Over to you”

Specialist boxes for florists

Of course we don’t just provide circular or heart-shaped boxes for florists – if you are looking for a more traditional square or rectangular box we can provide those too (see below). So if you are a florist (or indeed a chocolatier) and would like to make your flowers stand out for the special dates to come, why not give us a call? We have over thirty years experience in the presentation packaging industry and are considered leaders in the field.

Rectangular boxes for flowers


Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging. You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk

Packaging for Florists and Floral Arrangements

Christmas Retail Packaging

 

It will surprise no one that Christmas plays a major role in the presentation packaging industry. For us, however, Christmas starts very early in the year! Companies creating advent calendars like the one below created for Prestat  will often send us their designs in May or June.

where can I get an advent calendar made?

Similarly, major brands like Lush will have their Christmas packaging planned and manufactured well in advance, for example the ‘Karma’ box below. Christmas, of course, is a massively important time for the retail sector as people purchase gifts, decorations, and supplies to celebrate. In retail the Christmas period is customarily defined as the six weeks up to December 24th – a period that traditionally sees c.18% of the annual retail spend. It isn’t surprising that companies make such an extra effort with their packaging for the Christmas season.

Semi-circular cardboard boxes UK

Here at GWD we’ve been creating Christmas packaging since the early 1990s, so there’s little we haven’t seen over the last twenty five years or so. Below, for example, is a selection of Christmas pudding boxes we made for Bettys (chocolatiers)The Dorchester Hotel and The RAC Club.

Circular boxes for presentation packaging

At GWD Ltd we remain one of the very few firms in the UK who can manufacture circular or semi-circular boxes, which really do help your product to stand out from the crowd.

Circular chocolate boxes manufacture uk

The hamper box above, again created for Bettys, gives a fantastic first impression to the potential consumer. Surely anyone who has gone to such great lengths over their choice of presentation packaging simply MUST have a great product that they’re offering? The same can be said for this gorgeous Christmas ‘Chest’, created for another chocolatier….

Bespoke cardboard boxes for products

….and also theses lovely chocolate boxes below in their different shapes and sizes. The workmanship that goes into these creations can be extremely complex and often time-consuming. That said our team of in-house designers and cardboard engineers have become extremely well versed in addressing complex packaging problems. If you have any questions regarding the feasibility of packaging designs for your product please don’t hesitate to get in touch.

Cardboard engineering for boxes

Christmas is a hugely important time in retail. If you are looking to make your product stand out for next Christmas season give GWD a call!


Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging. You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk`

Christmas Retail Packaging

Architectural and Interior Design for residential or commercial properties from Anthony Jane Interiors

I have been travelling for most of 2013/14 and have visited 10 countries Including India and China and have seen literally 100’s of business owners and potential suppliers for my interiors company Anthony Jane. We have been very lucky to experience the wonders of meeting new people from different cultures and have grown as individuals as a result.

We have now returned home soon with so many new ideas and concepts that we cannot wait to explore and develop. My enthusiasm and passion for Interiors and Architecture has exploded and I am so lucky to be able to work in a profession I love.

For many years I have excelled at procurement and project management and now with even more ideas and an ever increasing black book of supplier’s from around the world, I can now give my client’s exactly what they want as well as a taste of the extraordinary and through my negotiation skills, all at the best price possible.

Through my twin companies of RST for Architecture and Anthony Jane for Interiors, I can now design the project from start to absolute completion including supplying everything you need to enjoy your property. Such fun and I am already underway with some exciting and different projects in the UK, i love a challenge and love to add the wow!

Architectural and Interior Design for residential or commercial properties from Anthony Jane Interiors has updated their news.

Primary and Secondary Packaging Functions?

 

From Candle Box to Keepsake Box

Here at GWD  we are used to requests for intricate and stylish packaging. It is not uncommon for boxes to be built with compartments, drawers and miniature shelves (see previous blogs ‘Specialist Packaging For High Street Brands’ and ‘Afternoon Tea, Anyone?’, for example). But it is important to consider what happens to these boxes after their primary function, as a corporate or presentation packaging item, has been fulfilled.

high quality presentation packaging

High quality presentation packaging

The box above, which was commissioned by the high-street brand Lush was originally designed to display a range of their bath bombs, bath salts and other accessories. If you were lucky enough to receive one of these boxes as a gift you’d be unlikely to discard it after the products had been used. Indeed, the average lifetime of boxes similar to these cannot be underestimated as they are often put to use as ‘keepsake boxes’ for trinkets, valuables and the like.

Boxes for candle makers>

Boxes for candle makers

In a blog late last year we discussed packaging for candle makers such as the lovely example shown above. This box is manufactured not only with a slide-out tray as shown (in which the Client placed matches/tapers) but also with an internal tray to hold the glass in which the candle was poured (below).

keepsake boxes and trinket boxes>

Keepsake boxes and trinket boxes

The candle manufacturer had the foresight to realise that once the candle had been removed or had burnt down, the owner would be reluctant to throw away such a stylish item, so the internal tray could be simply removed and the box reused as a keepsake box on a chest of drawers or a make-up table, perhaps.

Christmas gift packaging>

Christmas gift packaging

The fact that the company’s brand and logo is hence displayed prominently in the customer’s household for a number of years – as a very subtle form of advertising, – is obviously an added bonus.

So when considering the packaging requirements for your product why not consider a secondary function too? Can it be stylish or original enough to be repurposed and kept in the home, perhaps for trinkets or keepsakes, as a reminder to the customer of the quality of the original product?


Noel Greenwood is the Managing Director of GWD Ltd, the designers and
manufacturers of presentation and promotional packaging. You can reach him
on (01279) 416093 or at the company’s website: www.gwd.ltd.uk

Primary and Secondary Packaging Functions?

Has your web developer covered all the SEO bases?

Search Engine Optimisation

We’re all trying to make sure our web pages are best placed in the search results on the key search engines such as Google or Bing and these days it is much more of a meritocracy than ever before; the genuinely good websites rising to the top for their sphere of authority.

That’s not to say that they can’t be influenced. Please dispel any ideas of the black hat techniques of the past and concentrate on writing quality websites that are genuinely better than their compatriots, better content, better written, better composed, better liked, better coded, basically fundamentally better by any real measure.

Today we’ll consider ten key on-page items that make websites perform better in the search results. In other editions we’ll go deeper into this as well as looking at other off page factors. Follow us @Toucan_Group for later editions of the SEO Checklist.

Let’s now look at the on-page items that we consider mandatory for good SEO in this session. There are hundreds of items to consider but here is a snap shot of ten very important on-page items. Don’t shoot the web developer if these are not implemented exactly as prescribed here in your site as it can depend on the brief you’ve given them and the mission for the site.

To check many of these you’ll need to see the code that makes up your pages. This is browser dependent but is normally under a term such as “view page source”. In Chrome on PC, right click and you get that option.

  1. Keywords in the Title Tag
    The title tag is the webpage’s second most important piece of SEO content and it therefore provides the search engine a high SEO ranking.
  2. Title Tag Starts with Keyword
    Title tags that start with a keyword invariably perform better than title tags with the keyword elsewhere in the word order.
  3. Keywords in Description Tag
    This is a less relevant tag than in the past however these still make a difference to ranking with some search engines.
  4. Keyword Appears in H1 Tag
    H1 tags are the next most important item to get right after the title tag. These send another relevancy signal to Google as they reinforce the title tag.
  5. Word Count
    The extent of the content on your page with more words expanding on the relevant topic is a ranking signal and will affect the Search Engine Results Position. A bare minimum of 100 words is a fair rule however 300 words of more will give better results.
  6. Cross linking within the site using Keywords
    In the text within the site use links on the keywords to navigate to other sections of the site. Google picks up on these as items that are of high relevance within the site.
  7. Page Loading Speed in a browser
    Google and Bing monitor page loading speed as a ranking factor. Poorly built sites with no code minification, bloated code, badly compressed images and alike all increase page load time. For an impartial test of your site go to https://tools.pingdom.com/
  8. Duplicate Content
    Never use identical content anywhere in a site, it will be spotted and the site penalised in the search results as it is a negative indicator of quality. This includes all tags, meta and image except the keyword tag.
  9. Image Optimisation
    Images with a page provide search engines relevancy signals and usability factors. Use the file name to be descriptive, use alt text to describe the image so that text readers for partially sighted get an explanation and consider adding title, description and caption.
  10. Page html errors
    Poorly coded web pages are indicative of a poor website. If the code doesn’t comply with standards then there’s a chance the search engine spiders may even baulk at indexing it altogether and not all browsers will render it properly. The standards book is W3C and they provide a validation tool athttps://validator.w3.org/. Once again don’t cane your web developer too much if there is the odd Warninghowever if there are many Errors, then you should delve further.

Further publications will deliver further manageable bite-sized advice on this enormous topic. All announced @toucan_group.


 

This information has been written and collated by Simon Thomas, active in commercial web development and online marketing since 1996, who understands the need to stay current with standards and methods almost week by week.

simon@toucanweb.co.uk
@toucan_group
01279 871 694T Bird 72ppi

Has your web developer covered all the SEO bases?