News from BNI Members

Using Twitter Wisely….

Whatever your business, you can’t possibly have failed to appreciate the importance of social media in building a brand. Even the smallest of dog-walking or babysitting services has a Facebook page these days. And look at any advertising material and you’ll see the Twitter logo with an address for anyone wanting more information. But you need to be using Twitter wisely.

Twitter in particular is an a amazing resource for advertising. But with so many voices tweeting for attention, it’s important to have a strategy that will make yours louder than those of your competitors rather than being lost in a sea of tweets.

Tweet well, and tweet often, is basically what it comes down to. Studies have shown a strong correlation between number of fans and frequency of tweets. But if nobody’s reading them, then what’s the point?

This is why it’s important to tweet well. Engage in conversations with other businesses – that way you’re making yourself known to their followers as well as your own. Look at what’s trending, find something that’s relevant to your business, and say something appropriate along with the relevant hashtag, so that people who are following that story will know you exist and have something to say. Once they know you have something to say, they may well be more interested in knowing that you have something to sell.

Social media marketing for business essex

But always remember that the internet never forgets, and an unwise tweet can can dire consequences for businesses as well as celebrities. Just typing “Twitter fail” into Google will give you more examples that you will ever have time to read of people and businesses falling foul of their inability to use the platform well. Racist celebrities are the ones who make the national news, of course, but the small business arena is littered with the corpses of companies whose employees, whether intentionally or otherwise, have tweeted something offensive or upsetting and have not been able to ride out the storm. Social media can be a very unforgiving place.

But all this can be avoided if you put an effective social media strategy into place – preferably only one person should have access to the account, and they should be both trusted and well-briefed.

But don’t let the risks put you off – for every company that has ruined itself with a Twitter fail, there are many more who have treated the platform sensibly and have seen amazing returns in terms of brand identity, customer base and profit.

 

If you’s like any help using Twitter correctly for the benefit of your business please contact the team at Magnificent Stuff – they know about such things:-)

 

Tel: 07723024865

Packaging for Sporting Promotions and Events

So here we go again – another World Cup and another sporting summer:-)

We are writing this on the day of the opening ceremony in Russia 2018, and we are looking forward to five weeks of international football, as well as five test matches against India and, of course, the All England Tennis Championships at Wimbledon.

Over the past few years GWD Limited have been involved in a number of presentation packaging products for sporting launches and other events. In April we wrote in our blog concerning a packaging product we were commissioned to create for EA sports  for their FIFA18 video game – this style of packaging, a hinged lid box with a magnetic closure, is one of our specialities.

packaging for sporting promotions

Packaging for sporting promotions

Similarly, last June we were commissioned by Mercieca Ltd to create packaging for Mitre – who were re-launching their Mitre Delta football for last seasons Sky Bet Championship and the Scottish premiership – you can read more in our blog here

packaging for footballs and football clubs

Packaging for footballs and football clubs

In the past we have manufactured other examples of sport-related packaging. For example below are two other boxes of different construction, commissioned for the promotion Liverpool FC and the European Championships of 2012 respectively.

specialist boxes for football clubs

Specialist boxes for football clubs

The Liverpool box had a foam insert and contained a Liverpool FC badge which was being sent to the clubs official sponsors and partners. The Euro 2012 box again contained a foam insert with promotional items in it, such as tickets, lanyard and USB sticks.

It’s not just soccer that we’re involved in. The two round boxes below were made for De Rosier Chocolates for Wimbledon this year. Designed in purple (Wimbledon’s branded colour) they featured images of Dorothea Lambert Chambers (who won the Wimbledon singles title 7 times and a gold medal at the 1908), and of course, Fred Perry who won 10 Grand Slams, including 3 Wimbledon Singles titles. The boxes were designed to hold 6 chocolates.

Round boxes are one of our specialities – we are one of a very few companies who can manufacture round ‘Hat’ boxes here in the UK. Naturally, round boxes are especially appropriate for ball sports events and promotions.

 

promotional packaging for Wimbledon and other sporting events

Promotional packaging for Wimbledon and other sporting events

If we can help you or your clients with any promotional or presentation packaging requirements, please do get in touch.


Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging.  You can reach him on (01279) 416 093 or at the company’s website: www.gwd.ltd.uk

 

A Royal Wedding and Our Royal Connections

You can’t have failed to notice that there’s another Royal wedding in the offing, and we at GWD are very pleased to offer our congratulations to Harry and Meghan in advance of their special day. We have always had something of a connection to royalty, with some of our best clients being holders of the Royal Warrant- a recognition of the consistent excellence of companies which have provided goods or services to the Queen, the Duke of Edinburgh or the Prince of Wales for more than five years.

bespoke gift boxes for premier gifts

Bespoke gift boxes for premier gifts

Cornelia James, for example, have held the Warrant since 1979 – nearly forty years. Cornelia James are glovers of distinction, making the gloves that the Queen herself wears, having made their first pair for her when she was still Princess Elizabeth and was marrying Philip. Cornelia James have expressed delight at the wedding, and also the American connection, as they do a lot of business there, although they couldn’t possibly comment as to whether Her Majesty will be getting a new pair for the occasion!

boxes for floral presentations

Boxes for floral presentations

We have also made flower boxes for Taylors of Holbeach, Bulb Growers To Her Majesty The Queen, as well as spoon boxes the cutlery manufacturer, the DJH Group of Consett who supply Buckingham Palace, Windsor and Holyrood, and have just supplied an order for five thousand boxes over the three locations. We have also worked with Prestat, who make chocolate that is literally fit for a Queen.

presentation packaging for spoon sets

Presentation packaging for spoon sets

Our specialty is luxurious presentation packaging, and you don’t need Royal blood to take advantage of our services! Whether you want a single box for a special gift or a bulk order, we have a solution for you. We’ve made boxes for hats, flowers, candles- you name it, we can make a box for it. Corporate and promotional packaging is also no problem. We have been manufacturing excellent presentation packaging for over thirty years, and are experts in our field.

design gift packaging UK

Design gift packaging UK

We are proud to create the majority of our packaging right here in Harlow, Essex, although if volumes require and lead times allow, we also have the option of a Far East manufacturing facility. We have an in-house design team who can create a box from scratch for you, or we can work alongside your designers if you already have a concept in mind. Drawers, magnetic closures, heart-shaped boxes – we can provide them all according to your wishes. As the majority of work is done in-house, we have quicker delivery, time-effective sampling and, perhaps most importantly for those wishing to surprise their loved ones, no minimum order requirement.

Contact us today to discuss your requirements.

And again, congratulations to the happy couple!

Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging.  You can reach him on (01279) 416 093 or at the company’s website: www.gwd.ltd.uk

 

Quality Kitchens in Bishop’s Stortford

The humble kitchen has come a long way from its even more humble origins. Indeed, the very concept of a “fitted kitchen” didn’t even really take off until the 1950s, with kitchens before that largely being a collection of surfaces and equipment thrown together with little thought for much else other than functionality. They were places you only went in to cook, and aesthetics were really not much of a consideration for the average home-owner.

fitted kitchens in Bishop’s Stortford

As the way we look at food has evolved and changed over the years, so has the perception of what makes a good kitchen. These days people will eat breakfast in the kitchen, separate dining rooms being mostly the preserve of the wealthy. The kitchen is a place where people socialise, chat and often enjoy a sneaky afternoon gin and tonic. (And, of course, as memorialised in the famous Jona Lewie song, the kitchen is for many people the hangout of choice during house parties).

kitchen designers in Bishop’s Stortford

With house prices what they are these days, and space (especially in cities) at even more of a premium than ever before, people’s living areas have grown smaller, meaning for a kitchen to function effectively it has to be designed around maximising limited storage space. So for today’s homeowners looking to get a new kitchen, there’s a balance that needs to be struck between aesthetics and functionality.

kitchen designers in Bishop’s Stortford

 

And the good news is that there’s really no reason why you should have to sacrifice either for the sake of the other. A Kemphaus kitchen will give you the best of both worlds- an eating, cooking and living space that people will want to spend time in married to a fully ergonomically-designed strategy for making the most effective use of the space you have. Whether you choose the platinum grey/silky grey combination of our Mila design or the more rustic natural knotty oak of the Rani, your kitchen will be designed to perfectly reflect your practical needs as well as your aesthetic desires. For example, we will build surfaces at a height that is comfortable for you and anyone else in your household who will be doing the cooking, and we will put your own specific needs first and foremost, ensuring that your new kitchen will be the perfect place for cooking, eating, and even that cheeky G&T.

Contact us today to arrange an appointment, and soon you could be cooking and dining in luxury and comfort. And your home will have a new heart.

E: info@kemphauskitchens.co.uk
T: 07718 108 895

 

 

FIFA 18 Game Packaging

With the FIFA World Cup about to kick off this June, we thought that there would be no better time to talk about the packaging we created for EA Sport’s FIFA 18 videogame  in September last year. We often create packaging for launch and press events which are very exciting, as it gives us the opportunity to work with our client on creating something truly unique and distinctive.

We worked with the creative agency Fluid in order to deliver some truly outstanding packaging for their client’s launch event. Fluid were the designers in this process; they developed an innovative design which we, as cardboard engineers, had to make into a reality. Creative agencies such as Fluid are great contacts for us at GWD as we pride ourselves at being adept at turning their creative designs into beautiful packaging.

The FIFA 18 game used technology which is said to be “the biggest step in gameplay innovation”. Due to this, the team really wanted the experience to start as soon as the box was picked up by the media/influencer recipients.

The new game

The new game

Playing on a gold and white colour palette, the boxes were wrapped in metallic gold paper. As with any companies branding, a logo should always stand out. With this in mind gold foil was employed and the logos were embossed on the front and sides.

The product box, complete with glossy outer sleeve

The product box, complete with glossy outer sleeve

The final product took the form of a deluxe presentation box which contained the game and a range of FIFA/PlayStation content and merchandise; which was displayed to great effect using a bespoke white foam fitment which held each piece inside the box perfectly and securely. It was finished off with a magnetic closure.

The main box with magnetic closure

The main box with magnetic closure

Open box displaying foam fitment

Open box displaying foam fitment

Open box displaying foam fitment

For this job we worked closely with Fluid throughout. They had the idea and concept, and it was our job to engineer it and make it work commercially. If you have an idea for packaging, then please bring it to us here at GWD!

 

Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotionalpackaging.  You can reach him on (01279) 416 093 or at the company’s website: www.gwd.ltd.uk

 

 

 

 

Egg-cellent packaging for Easter!

Egg-cellent packaging for Easter!

For many, Easter means time off school, overdue family time, beautiful daffodils starting to head in the gardens and not to mention… eating copious amounts of delicious chocolate! We have all been there; sitting on the sofa with the ‘Christmas dinner feeling’ after successfully demolishing your final chocolate egg.

Easter is the number one chocolate-selling period of the year and quite astoundingly, the first Easter egg went on sale in Sainsbury’s in JANUARY this year! According to The Telegraph, us Brits eat 11kg of chocolate each year, so it’s no wonder why Easter is celebrated by the masses.

Easter boxes by GWD for Rococo Chocolates

Easter boxes by GWD for Rococo Chocolates

Easter boxes by GWD for Rococo Chocolates

Easter boxes by GWD for Rococo Chocolates

For us, Easter is a fantastic marketing platform for gift & confectionery companies to show off! The pastel colours, the cute bunnies, the gold ribbon… it WORKS. Both B2B & B2C business can benefit from this holiday. Think about wowing your valued customers and suppliers with beautifully packaged edibles to show them how much you appreciate their support.

Be sure to consider your corporate clan in the Easter excitement as our cardboard engineers can create marvellous, bespoke and branded confectionery and gift packaging to meet your requirements.

Grown Up Easter egg boxes by GWD

Grown Up Easter egg boxes by GWD

Grown Up Easter egg boxes by GWD

Grown Up Easter egg boxes by GWD

In this day in age, a healthy conscience is being embedded into our brains by the TV, media, industry leaders and even our own family! Instead of gifting a traditional chocolate egg, more and more people are opting for Easter gifts (which last A LOT longer than chocolate!).

Even though the Easter gifts that are sent to us, to create beautifully packaging for, are not always egg-shaped, they are always guaranteed to hatch a smile!

 

We have been honoured to work with some of the UKs best names in chocolate including Rococo, Bettys and The Grown Up Chocolate Company.

Bettys ‘Trio of Eggs’ box by GWD

Bettys ‘Trio of Eggs’ box by GWD

Have a fantastic Easter!

 

Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotionalpackaging.  You can reach him on (01279) 416 093 or at the company’s website: www.gwd.ltd.uk

 

COMPANY FOCUS: Harry Specters

COMPANY FOCUS: Harry Specters

Award-winning flavours and positive social change – that’s Harry Specters. Mona, Shaz and their son Ash, who has autism, are behind this social enterprise. While visiting a chocolate shop on a holiday in Scotland in 2011, Mona discovered a perfect way of combining her passion for creating positive change for people with autism with her love for chocolate. Ash came up with the name and a year later, Harry Specters was born – dedicated to crafting the most delicious chocolates that create employment for young people with autism. 

Harry Specters, based in Ely>

We received a call back in 2015 when Harry Specters were ready to take their business to the next level. After their graphic designer had established their branding, colour scheme and logo, the next step was perfecting the packaging. They had an idea of what they wanted their packaging to look like, and it was our job to turn that vision into reality.

They wanted their packaging to exude quality and excellence whilst still being attractive to people of all ages and backgrounds. From our previous experience with food brands, we had a very good idea on what would work and what wouldn’t work in terms of size, shape and thickness. Our team of ‘cardboard engineers’ were able to create a whole range of options for Harry Specters to choose from.

The Desire Chocolate Box

The Desire Chocolate Box

The Allure Chocolate Box

The Allure Chocolate Box

As mentioned previously, Harry Specters was established for creating paid employment opportunities for young people and creating a product which everyone can enjoy! This cause is unique and is supported by us at GWD.

Harry Specters staff & work experience students

Harry Specters staff & work experience students

As well as the traditional selection boxes, Harry Specters wanted to be able to sell their chocolates in different quantities so they can fulfil different requirements. We created boxes which were made to hold their ‘Tasty Two’, ‘Finest Four’ and ‘Fine Nine’.

 

Finest Four

Finest Four

If you are looking for an award-winning sweet treat then Harry Specters have an online shop which you can visit here. Both Harry Specters and the GWD team are very pleased with our packaging creations thus far and we very much look forward to working with them again this year!


GWD Ltd are designers and manufacturers of presentation and promotional packaging.
You can reach them on (01279) 416 093 or at the company’s website:
www.gwd.ltd.uk

Astro

COMPANY FOCUS: Astro 

Astro, based in HarlowFounded in 1997, John Fearon and James Bassant came together to create Astro with a shared commitment to British lighting design and a passion for quality and precision. Now entering their 20th year, Astro’s creative ethos has remained consistent throughout.

We have been working closely with Astro for over 3 years now which involves a single project each year. Their dedicated team decided that they would start rewarding their VIPs, top customers and distributors with a gift, which in 2017 was a stunning bronze and black lamp.

Astro use GWD Ltd to make the presentation box for these gifts each year, which they send out annually. Typically, they start these projects as early as July each year and we create a full working sample ready for their approval. Once approved, we await their order and start the creation process. In 2017, the order was 200 boxes which were made in time for a September delivery.

Open lamp boxWe decided that we wanted to continue Astro’s vision of quality and precision by keeping the packaging simple. The box is matt black wrapped, with the logo bronze foiled in a central position.

 

Our lamp box for Astro

Due to the unique shape and size of the lamp, a lot of thought went into the inner-packaging. It needed to be strong and sturdy so as to protect the lamp inside. We achieved the end product by trying and testing different designs, along with our extensive experience in packaging delicate goods we produced the below. Deciding on a luxury black foam cut perfectly to cradle the lamp inside.

Open lamp box

Both Astro and the GWD team were very pleased with the end result and we very much look forward to working with Astro again in 2018. 


GWD Ltd are designers and manufacturers of presentation and promotional packaging.
You can reach then on (01279) 416 093 or at the company’s website:
www.gwd.ltd.uk

 

 

 

Christmas packaging from GWD Ltd

We are certainly getting into the Christmas spirit here at GWD

Christmas is always a busy time for us here at GWD and is a period which we start early on in the year (sometimes as early as May!). We have been receiving orders thick and fast for our luxury and bespoke packaging services for quite a few months now, so in order for us to fulfil these orders planning and preparation is key!

As you will see in this blog, we are able to give those all-important corporate and personal gifts a bit of Christmas sparkle each and every year. This week we have been working on Bettys of Harrogate’s  packaging.

Bettys logo‘Bettys’ opened in 1919 by Swiss confectioner Frederick Belmont. He mistakenly travelled to Yorkshire and the rest is history! Bettys has grown from strength to strength and is now classed as one of the UK’s top confectioners!

Bettys have chosen a range of shapes and sizes so that their products are delivered and displayed in style this festive period (and ‘style’ they will receive!). One of our favourites is the simple yet sophisticated round hat box which they are taking in 2 different sizes.

AT GWD Ltd, we remain one of the very few firms in the UK who can manufacture circular or semi-circular boxes in-house with the help of our ‘know how’ and bespoke machinery. It’s not only the artwork, or the company name which can help attract attention… it can be as simple as the shape of the box! So be different, be unique and get creative with us. We love a challenge!

Our specialist machinery used in the making of rigid boxes Our specialist machinery used in the making of rigid boxes

Bettys Christmas design this year is based around the idea of an ‘Enchanted Forest’ which captures Christmas perfectly. Bettys believe in and encourage the use of local produce from dairy products to vegetables so where is best to set the scene…? Yorkshire, of course! Locally sourced produce has been a fundamental element at Bettys since day one which is something that we were keen to convey in the packaging design.

Bettys Christmas hat box packaging from GWD

Excerpt of ‘The Enchanted Forest’ – full version can be seen in Bettys Christmas catalogue

It’s Christmas Eve in a Yorkshire town

A blanket of snow lies on the ground

Two children in Bettys choosing some treats

Gifts for the family and cakes for a feast…

It is often said that people ‘eat with their eyes’ so we knew that we wanted the appearance of the box to be just as impressive as the treats inside. A simplistic shape with the quality and feel of something that screams out luxury was the objective.

Christmas Packaging from GWD Christmas Packaging from GWD Christmas Packaging from GWD

Bettys hat boxes will hold a range of deliciousness including Fruit Jellies, Classic Onion Chutney, The Swiss Chocolate Shortbread Box, a Christmas Fruitcake Portion and SO MUCH MORE! Getting peckish? Us too! Due to their purpose, the round hat boxes had to have depth and a sturdy structure which has been crafted using the best quality materials along with our outstanding attention to detail.

Bettys Christmas hat box packaging from GWD

The workmanship that goes into our products, especially these round hat boxes, can be very complex and time-consuming. That said, our talented and experienced team of in-house designers and cardboard engineers have become extremely well versed in addressing the complexities in packaging.

LIFT THE LID ON DELICIOUSNESS

Please don’t sit there and think that the feasibility of your design is ‘out of the question’ without speaking to GWD Ltd first, because you won’t know until you’ve tried! Call us with your ideas and I’m sure we can create packaging which is perfect for your business and your product.

Christmas is extremely important to us here at GWD Ltd. So if you are looking to stand out amongst the already-crowded retail shelves next Christmas, give us a call and we can help pack your gifts with creativity and finesse!

 

Merry Christmas to you all! GWD Ltd. Team 

 

GWD Ltd are designers and manufacturers of
presentation and promotional packaging.
You can reach then on (01279) 416 093 or at the company’s website:
www.gwd.ltd.uk

 

Merry Christmas from GWD

Merry Christmas from GWD

A Wedding In Ibiza – Specialist Boxes for a Special Day

We have spoken of weddings many times previously in this blog – we produce specialist boxes for wedding favours for example – however we were pleasantly surprised by a commission we received earlier this year for a special wedding being held on the Balearic island of Ibiza.

GWD Ltd were contacted by Barefoot Luxury Weddings in regards to creating two bespoke boxes for a celebrity wedding which took place this summer. Barefoot are described as: “A wedding planning company of unparalleled standards, experience and expertise.” Their offering is to creating elegant, stylish and unforgettable haute bohème wedding experiences.

Barefoot luxury weddings and GWD Ltd

There is no company that creates such high-quality presentation packaging in the Balearics so Barefoot approached us in sunny Essex to create the two boxes.

Boxes for buttonholes

The first (shown above) was a relatively simple build wrapped in a high quality dark brown paper with gold foiled lettering and a matching brown cord handle. It’s overall appearance was incredibly stylish and was designed to carry buttonholes on the day.

Boxes for buttonholes

The second box was for the bridal bouquet. Naturally in the same material and style, this circular ‘Hat box’ is a GWD speciality – we are one of only a very few companies in the UK who have the technical expertise to produce them.

The boxes were to displayed in a video taken at the event – being loaded into transport then removed with style and the contents dramatically displayed. The design quality of the boxes was obviously set to a very high level.

 

Special boxes for weddings

As you can imagine this is a premium service and nothing, is left to chance! The level of care that Barefoot Luxury Weddings provide was best illustrated by the appearance of a specially commissioned van outside of our factory – there to pick up the boxes and drive them all the way to the Mediterranean to ensure that they didn’t get damaged en route!

Barefoot work both locally and internationally with the finest suppliers in the wedding industry, including the best caterers, cinematographers, florists and highly creative stationers. We were pleased to be considered as suppliers of presentation packaging for this project and look forward to a continued relationship – you never know, we might just get an invite to one of their weddings one day!


Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging.  You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk