Christmas packaging from GWD Ltd

We are certainly getting into the Christmas spirit here at GWD

Christmas is always a busy time for us here at GWD and is a period which we start early on in the year (sometimes as early as May!). We have been receiving orders thick and fast for our luxury and bespoke packaging services for quite a few months now, so in order for us to fulfil these orders planning and preparation is key!

As you will see in this blog, we are able to give those all-important corporate and personal gifts a bit of Christmas sparkle each and every year. This week we have been working on Bettys of Harrogate’s  packaging.

Bettys logo‘Bettys’ opened in 1919 by Swiss confectioner Frederick Belmont. He mistakenly travelled to Yorkshire and the rest is history! Bettys has grown from strength to strength and is now classed as one of the UK’s top confectioners!

Bettys have chosen a range of shapes and sizes so that their products are delivered and displayed in style this festive period (and ‘style’ they will receive!). One of our favourites is the simple yet sophisticated round hat box which they are taking in 2 different sizes.

AT GWD Ltd, we remain one of the very few firms in the UK who can manufacture circular or semi-circular boxes in-house with the help of our ‘know how’ and bespoke machinery. It’s not only the artwork, or the company name which can help attract attention… it can be as simple as the shape of the box! So be different, be unique and get creative with us. We love a challenge!

Our specialist machinery used in the making of rigid boxes Our specialist machinery used in the making of rigid boxes

Bettys Christmas design this year is based around the idea of an ‘Enchanted Forest’ which captures Christmas perfectly. Bettys believe in and encourage the use of local produce from dairy products to vegetables so where is best to set the scene…? Yorkshire, of course! Locally sourced produce has been a fundamental element at Bettys since day one which is something that we were keen to convey in the packaging design.

Bettys Christmas hat box packaging from GWD

Excerpt of ‘The Enchanted Forest’ – full version can be seen in Bettys Christmas catalogue

It’s Christmas Eve in a Yorkshire town

A blanket of snow lies on the ground

Two children in Bettys choosing some treats

Gifts for the family and cakes for a feast…

It is often said that people ‘eat with their eyes’ so we knew that we wanted the appearance of the box to be just as impressive as the treats inside. A simplistic shape with the quality and feel of something that screams out luxury was the objective.

Christmas Packaging from GWD Christmas Packaging from GWD Christmas Packaging from GWD

Bettys hat boxes will hold a range of deliciousness including Fruit Jellies, Classic Onion Chutney, The Swiss Chocolate Shortbread Box, a Christmas Fruitcake Portion and SO MUCH MORE! Getting peckish? Us too! Due to their purpose, the round hat boxes had to have depth and a sturdy structure which has been crafted using the best quality materials along with our outstanding attention to detail.

Bettys Christmas hat box packaging from GWD

The workmanship that goes into our products, especially these round hat boxes, can be very complex and time-consuming. That said, our talented and experienced team of in-house designers and cardboard engineers have become extremely well versed in addressing the complexities in packaging.

LIFT THE LID ON DELICIOUSNESS

Please don’t sit there and think that the feasibility of your design is ‘out of the question’ without speaking to GWD Ltd first, because you won’t know until you’ve tried! Call us with your ideas and I’m sure we can create packaging which is perfect for your business and your product.

Christmas is extremely important to us here at GWD Ltd. So if you are looking to stand out amongst the already-crowded retail shelves next Christmas, give us a call and we can help pack your gifts with creativity and finesse!

 

Merry Christmas to you all! GWD Ltd. Team 

 

GWD Ltd are designers and manufacturers of
presentation and promotional packaging.
You can reach then on (01279) 416 093 or at the company’s website:
www.gwd.ltd.uk

 

Merry Christmas from GWD

Merry Christmas from GWD

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