For good or ill the national obsession with chocolates and flowers continues – particularly at this time of the year.
According to recent figures – In the UK, 10% of all chocolate is consumed in the form of Eggs over Easter, with the country being the fourth largest consumer of chocolate (per head of capita) in the World, behind Switzerland, Germany and Austria. On average, each person in Britain eats approx. 9.5 kg of chocolate each year. When it comes to flowers, according to aboutflowers.com a staggering 26% of ALL flowers are purchased from florists on Mother’s Day, surpassed only by Valentines Day.
Naturally as the UK’s premier manufacturer of presentation packaging this period is extremely important to us here at GWD Ltd . Indeed we have a substantial number of florists and chocolatiers amongst our clients. Here are a few examples of products we have made over the past year.
This heart-shaped box with a window was manufactured here in Essex for flowers, specifically preserved flowers and rose heads. These have a life of 3 years or more and are used as table decorations, centrepieces and other ornamental uses. The packaging therefore, has to be robust as well as stylish.
The two photos above show round hatboxes that were produced for different flower growers/importers: Exprezzion and MM Flowers . They were used in the sale of their flowers at two leading supermarket chains and for their online sales. Hat boxes, with or without lids, are widely recognised as a very up-market way of presenting flowers for that special gift or loved one, and GWD Ltd make them in a range of sizes, from 150mm diameter to 150mm high (and smaller if required) up to 300mm diameter x 300mm high (and bigger if required).
The Easter egg boxes in the picture above show two high-end, bespoke, rigid Easter egg boxes (with separate box and lid) that were made for The Secret Truffletier who create handmade champagne truffles, Swiss Chocolates and luxurious dark chocolate truffle gifts. At the other end of the scale the image also shows a small fold-up carton for a much smaller egg. This was personalised for Claridges , the luxury hotel in Mayfair. It is an equally high-end product.
Whatever product your have, you can be assured that GWD can help you with the perfect presentation packaging to help it sell, online or in the shops. We’ve been creating packaging for florists and chocolatiers for over 30 years. Please get in touch.
Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging. You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk