Over the years we’ve created a number of bespoke packaging solutions for florists and occasionally even milliners. We continue to be one of a very few companies in the UK who have the ability to create circular ‘Hat’ boxes. What we also do, however, which is perhaps slightly less known, is that we create packaging in the shape of headwear as promotional packaging for events or special occasions.
Top hats, such as the ones above created for The Ritz (London), are a firm favourite and give a great sense of panache and style for any promotional event. Normally these would be used for chocolates, but could be for any trinket or smaller product.
We have recently created a number of cardboard ‘boaters’ for The Chocolate Shop in Sevenoaks
who specialize in fondants, truffles and high-end chocolate delights, and while in this instant the company themselves added the lovely touch of adding ribbons and decorations….
…GWD can also offer this finishing service as with the personalised ribbon used on the top hat boxes above. As the top lid is removed one is left with a very stylish example of presentation packaging at it’s finest, with the contents displayed at their very best.
We have been making these mortarboard hats (below) for many years, mainly for a couple of hotels in Oxford to celebrate student graduation season (and to promote themselves too, naturally)…
The small size has always contained chocolates, but on another occasion we were commissioned to make a larger version to house a bottle of champagne, as below.
Boxes in the shape of hats can be a great way to draw attention to a product or reference a particular theme or subject, and as such we’re often asked to make them for a variety of different clientele. Ascot, for example is particularly well known for the glorious array of hats that are on show. We created the jockey cap box – a great equestrian institution – for Royal Ascot back in 2013, as a chocolate box, pictured below. This piece of packaging is ideal for hotels or other outlets in close proximity to racecourses – and indeed racecourses themselves – to use during the season.
Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging. You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk