Tag Archive: presentation packaging

Packaging for Sporting Promotions and Events

So here we go again – another World Cup and another sporting summer:-)

We are writing this on the day of the opening ceremony in Russia 2018, and we are looking forward to five weeks of international football, as well as five test matches against India and, of course, the All England Tennis Championships at Wimbledon.

Over the past few years GWD Limited have been involved in a number of presentation packaging products for sporting launches and other events. In April we wrote in our blog concerning a packaging product we were commissioned to create for EA sports  for their FIFA18 video game – this style of packaging, a hinged lid box with a magnetic closure, is one of our specialities.

packaging for sporting promotions

Packaging for sporting promotions

Similarly, last June we were commissioned by Mercieca Ltd to create packaging for Mitre – who were re-launching their Mitre Delta football for last seasons Sky Bet Championship and the Scottish premiership – you can read more in our blog here

packaging for footballs and football clubs

Packaging for footballs and football clubs

In the past we have manufactured other examples of sport-related packaging. For example below are two other boxes of different construction, commissioned for the promotion Liverpool FC and the European Championships of 2012 respectively.

specialist boxes for football clubs

Specialist boxes for football clubs

The Liverpool box had a foam insert and contained a Liverpool FC badge which was being sent to the clubs official sponsors and partners. The Euro 2012 box again contained a foam insert with promotional items in it, such as tickets, lanyard and USB sticks.

It’s not just soccer that we’re involved in. The two round boxes below were made for De Rosier Chocolates for Wimbledon this year. Designed in purple (Wimbledon’s branded colour) they featured images of Dorothea Lambert Chambers (who won the Wimbledon singles title 7 times and a gold medal at the 1908), and of course, Fred Perry who won 10 Grand Slams, including 3 Wimbledon Singles titles. The boxes were designed to hold 6 chocolates.

Round boxes are one of our specialities – we are one of a very few companies who can manufacture round ‘Hat’ boxes here in the UK. Naturally, round boxes are especially appropriate for ball sports events and promotions.

 

promotional packaging for Wimbledon and other sporting events

Promotional packaging for Wimbledon and other sporting events

If we can help you or your clients with any promotional or presentation packaging requirements, please do get in touch.


Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging.  You can reach him on (01279) 416 093 or at the company’s website: www.gwd.ltd.uk

 

A Royal Wedding and Our Royal Connections

You can’t have failed to notice that there’s another Royal wedding in the offing, and we at GWD are very pleased to offer our congratulations to Harry and Meghan in advance of their special day. We have always had something of a connection to royalty, with some of our best clients being holders of the Royal Warrant- a recognition of the consistent excellence of companies which have provided goods or services to the Queen, the Duke of Edinburgh or the Prince of Wales for more than five years.

bespoke gift boxes for premier gifts

Bespoke gift boxes for premier gifts

Cornelia James, for example, have held the Warrant since 1979 – nearly forty years. Cornelia James are glovers of distinction, making the gloves that the Queen herself wears, having made their first pair for her when she was still Princess Elizabeth and was marrying Philip. Cornelia James have expressed delight at the wedding, and also the American connection, as they do a lot of business there, although they couldn’t possibly comment as to whether Her Majesty will be getting a new pair for the occasion!

boxes for floral presentations

Boxes for floral presentations

We have also made flower boxes for Taylors of Holbeach, Bulb Growers To Her Majesty The Queen, as well as spoon boxes the cutlery manufacturer, the DJH Group of Consett who supply Buckingham Palace, Windsor and Holyrood, and have just supplied an order for five thousand boxes over the three locations. We have also worked with Prestat, who make chocolate that is literally fit for a Queen.

presentation packaging for spoon sets

Presentation packaging for spoon sets

Our specialty is luxurious presentation packaging, and you don’t need Royal blood to take advantage of our services! Whether you want a single box for a special gift or a bulk order, we have a solution for you. We’ve made boxes for hats, flowers, candles- you name it, we can make a box for it. Corporate and promotional packaging is also no problem. We have been manufacturing excellent presentation packaging for over thirty years, and are experts in our field.

design gift packaging UK

Design gift packaging UK

We are proud to create the majority of our packaging right here in Harlow, Essex, although if volumes require and lead times allow, we also have the option of a Far East manufacturing facility. We have an in-house design team who can create a box from scratch for you, or we can work alongside your designers if you already have a concept in mind. Drawers, magnetic closures, heart-shaped boxes – we can provide them all according to your wishes. As the majority of work is done in-house, we have quicker delivery, time-effective sampling and, perhaps most importantly for those wishing to surprise their loved ones, no minimum order requirement.

Contact us today to discuss your requirements.

And again, congratulations to the happy couple!

Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging.  You can reach him on (01279) 416 093 or at the company’s website: www.gwd.ltd.uk

 

FIFA 18 Game Packaging

With the FIFA World Cup about to kick off this June, we thought that there would be no better time to talk about the packaging we created for EA Sport’s FIFA 18 videogame  in September last year. We often create packaging for launch and press events which are very exciting, as it gives us the opportunity to work with our client on creating something truly unique and distinctive.

We worked with the creative agency Fluid in order to deliver some truly outstanding packaging for their client’s launch event. Fluid were the designers in this process; they developed an innovative design which we, as cardboard engineers, had to make into a reality. Creative agencies such as Fluid are great contacts for us at GWD as we pride ourselves at being adept at turning their creative designs into beautiful packaging.

The FIFA 18 game used technology which is said to be “the biggest step in gameplay innovation”. Due to this, the team really wanted the experience to start as soon as the box was picked up by the media/influencer recipients.

The new game

The new game

Playing on a gold and white colour palette, the boxes were wrapped in metallic gold paper. As with any companies branding, a logo should always stand out. With this in mind gold foil was employed and the logos were embossed on the front and sides.

The product box, complete with glossy outer sleeve

The product box, complete with glossy outer sleeve

The final product took the form of a deluxe presentation box which contained the game and a range of FIFA/PlayStation content and merchandise; which was displayed to great effect using a bespoke white foam fitment which held each piece inside the box perfectly and securely. It was finished off with a magnetic closure.

The main box with magnetic closure

The main box with magnetic closure

Open box displaying foam fitment

Open box displaying foam fitment

Open box displaying foam fitment

For this job we worked closely with Fluid throughout. They had the idea and concept, and it was our job to engineer it and make it work commercially. If you have an idea for packaging, then please bring it to us here at GWD!

 

Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotionalpackaging.  You can reach him on (01279) 416 093 or at the company’s website: www.gwd.ltd.uk

 

 

 

 

Christmas packaging from GWD Ltd

We are certainly getting into the Christmas spirit here at GWD

Christmas is always a busy time for us here at GWD and is a period which we start early on in the year (sometimes as early as May!). We have been receiving orders thick and fast for our luxury and bespoke packaging services for quite a few months now, so in order for us to fulfil these orders planning and preparation is key!

As you will see in this blog, we are able to give those all-important corporate and personal gifts a bit of Christmas sparkle each and every year. This week we have been working on Bettys of Harrogate’s  packaging.

Bettys logo‘Bettys’ opened in 1919 by Swiss confectioner Frederick Belmont. He mistakenly travelled to Yorkshire and the rest is history! Bettys has grown from strength to strength and is now classed as one of the UK’s top confectioners!

Bettys have chosen a range of shapes and sizes so that their products are delivered and displayed in style this festive period (and ‘style’ they will receive!). One of our favourites is the simple yet sophisticated round hat box which they are taking in 2 different sizes.

AT GWD Ltd, we remain one of the very few firms in the UK who can manufacture circular or semi-circular boxes in-house with the help of our ‘know how’ and bespoke machinery. It’s not only the artwork, or the company name which can help attract attention… it can be as simple as the shape of the box! So be different, be unique and get creative with us. We love a challenge!

Our specialist machinery used in the making of rigid boxes Our specialist machinery used in the making of rigid boxes

Bettys Christmas design this year is based around the idea of an ‘Enchanted Forest’ which captures Christmas perfectly. Bettys believe in and encourage the use of local produce from dairy products to vegetables so where is best to set the scene…? Yorkshire, of course! Locally sourced produce has been a fundamental element at Bettys since day one which is something that we were keen to convey in the packaging design.

Bettys Christmas hat box packaging from GWD

Excerpt of ‘The Enchanted Forest’ – full version can be seen in Bettys Christmas catalogue

It’s Christmas Eve in a Yorkshire town

A blanket of snow lies on the ground

Two children in Bettys choosing some treats

Gifts for the family and cakes for a feast…

It is often said that people ‘eat with their eyes’ so we knew that we wanted the appearance of the box to be just as impressive as the treats inside. A simplistic shape with the quality and feel of something that screams out luxury was the objective.

Christmas Packaging from GWD Christmas Packaging from GWD Christmas Packaging from GWD

Bettys hat boxes will hold a range of deliciousness including Fruit Jellies, Classic Onion Chutney, The Swiss Chocolate Shortbread Box, a Christmas Fruitcake Portion and SO MUCH MORE! Getting peckish? Us too! Due to their purpose, the round hat boxes had to have depth and a sturdy structure which has been crafted using the best quality materials along with our outstanding attention to detail.

Bettys Christmas hat box packaging from GWD

The workmanship that goes into our products, especially these round hat boxes, can be very complex and time-consuming. That said, our talented and experienced team of in-house designers and cardboard engineers have become extremely well versed in addressing the complexities in packaging.

LIFT THE LID ON DELICIOUSNESS

Please don’t sit there and think that the feasibility of your design is ‘out of the question’ without speaking to GWD Ltd first, because you won’t know until you’ve tried! Call us with your ideas and I’m sure we can create packaging which is perfect for your business and your product.

Christmas is extremely important to us here at GWD Ltd. So if you are looking to stand out amongst the already-crowded retail shelves next Christmas, give us a call and we can help pack your gifts with creativity and finesse!

 

Merry Christmas to you all! GWD Ltd. Team 

 

GWD Ltd are designers and manufacturers of
presentation and promotional packaging.
You can reach then on (01279) 416 093 or at the company’s website:
www.gwd.ltd.uk

 

Merry Christmas from GWD

Merry Christmas from GWD

A Wedding In Ibiza – Specialist Boxes for a Special Day

We have spoken of weddings many times previously in this blog – we produce specialist boxes for wedding favours for example – however we were pleasantly surprised by a commission we received earlier this year for a special wedding being held on the Balearic island of Ibiza.

GWD Ltd were contacted by Barefoot Luxury Weddings in regards to creating two bespoke boxes for a celebrity wedding which took place this summer. Barefoot are described as: “A wedding planning company of unparalleled standards, experience and expertise.” Their offering is to creating elegant, stylish and unforgettable haute bohème wedding experiences.

Barefoot luxury weddings and GWD Ltd

There is no company that creates such high-quality presentation packaging in the Balearics so Barefoot approached us in sunny Essex to create the two boxes.

Boxes for buttonholes

The first (shown above) was a relatively simple build wrapped in a high quality dark brown paper with gold foiled lettering and a matching brown cord handle. It’s overall appearance was incredibly stylish and was designed to carry buttonholes on the day.

Boxes for buttonholes

The second box was for the bridal bouquet. Naturally in the same material and style, this circular ‘Hat box’ is a GWD speciality – we are one of only a very few companies in the UK who have the technical expertise to produce them.

The boxes were to displayed in a video taken at the event – being loaded into transport then removed with style and the contents dramatically displayed. The design quality of the boxes was obviously set to a very high level.

 

Special boxes for weddings

As you can imagine this is a premium service and nothing, is left to chance! The level of care that Barefoot Luxury Weddings provide was best illustrated by the appearance of a specially commissioned van outside of our factory – there to pick up the boxes and drive them all the way to the Mediterranean to ensure that they didn’t get damaged en route!

Barefoot work both locally and internationally with the finest suppliers in the wedding industry, including the best caterers, cinematographers, florists and highly creative stationers. We were pleased to be considered as suppliers of presentation packaging for this project and look forward to a continued relationship – you never know, we might just get an invite to one of their weddings one day!


Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging.  You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk

Hang On To Your Hat!

Over the years we’ve created a number of bespoke packaging solutions for florists and occasionally even milliners. We continue to be one of a very few companies in the UK who have the ability to create circular ‘Hat’ boxes. What we also do, however, which is perhaps slightly less known, is that we create packaging in the shape of headwear as promotional packaging for events or special occasions.

round hat boxes

Top hats, such as the ones above created for The Ritz (London), are a firm favourite and give a great sense of panache and style for any promotional event. Normally these would be used for chocolates, but could be for any trinket or smaller product.

chocolate boxes UK

We have recently created a number of cardboard ‘boaters’ for The Chocolate Shop in Sevenoaks

who specialize in fondants, truffles and high-end chocolate delights, and while in this instant the company themselves added the lovely touch of adding ribbons and decorations….

Presentation cardboard boxes

GWD can also offer this finishing service as with the personalised ribbon used on the top hat boxes above. As the top lid is removed one is left with a very stylish example of presentation packaging at it’s finest, with the contents displayed at their very best.

 

where can I get boxes made?

 

We have been making these mortarboard hats (below) for many years, mainly for a couple of hotels in Oxford to celebrate student graduation season (and to promote themselves too, naturally)…

 

Packaging for graduation gifts

 

The small size has always contained chocolates, but on another occasion we were commissioned to make a larger version to house a bottle of champagne, as below.

 

special boxes for wine and chocolate

 

Boxes in the shape of hats can be a great way to draw attention to a product or reference a particular theme or subject, and as such we’re often asked to make them for a variety of different clientele.  Ascot, for example is particularly well known for the glorious array of hats that are on show. We created the jockey cap box – a great equestrian institution – for Royal Ascot back in 2013, as a chocolate box, pictured below.  This piece of packaging is ideal for hotels or other outlets in close proximity to racecourses – and indeed racecourses themselves – to use during the season.

amazing packaging solutions


Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging.  You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk

Packaging for the Sky Bet Championship and the Scottish Premier League

GWD Ltd were approached in March this year by Mercieca Ltd , a UK-based advertising Agency, who wished us to create presentation packaging for Mitre – who were re-launching their Mitre Delta football. In their words, ‘the legend has returned, re-designed, re-invented and rejuvenated’. The launch date was May 31st 2017 and the ball is to be used in all EFL (Sky Bet) Championship and SPL (Scottish Premier League) matches for the 2017/18 Season.

The packaging they required was to enable the footballs to be presented to important ‘name’ influencers in the football world – so it needed to be high-end and beautifully manufactured. Below is an original concept diagram, prior to any development work.

packaging for sports companies

For such a prestigious product the packaging had to be of a very high standard, and fortunately our team of designers and cardboard engineers have worked on such high-end packaging for many years, including for companies who hold the Royal Warrant such as Cornelia James

presentation packaging UK

In this instance the actual build wasn’t overtly complicated. That said creating the aperture in the platform (which held the football) wasn’t straightforward as it needed to be created (cut) after the platform had been covered and wrapped in the printed paper. The platform is set at an angle (see image below) so as to present the football in its best light. During the development stages, the client also considered having a hinged lid on the box, and we consequently produced a sample. In the end, however, the client decided to go for a box with a separate lid for the final product. The decision was influenced by their additional requirement for a display plinth for use at the actual launch, as the base section of the box doubled up perfectly for this purpose.

In the end we created 100 of these boxes for the client, who also ordered 50 additional bases or plinths for display purposes.

If you have a prestige product that would benefit from presentation packaging, please consider GWD Ltd. It is possible to work alongside our designers to come up with a unique box that is perfectly tailored to your business, or if you want us to do it all for you, we can provide you with a box that suits your needs and promotes your brand or product. We are not a whole-saler, we design and make the majority of our boxes here in the UK, meaning we have no minimum order requirement and total control over lead times.

who can produce quality packaging?


Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging.  You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk

Packaging for the Sky Bet Championship and the Scottish Premier League

GWD to the Rescue. Presentation Packaging for new trainer launch.

We mentioned in the previous blog post how Indian Ocean had been let down by their packaging company and came to us in extremis. Bizarrely a similar thing happened a week or two later.

In this instance a printing company came to us with an urgent problem. They had been working with the footwear retailer Footlocker and had been let down by their chosen packaging manufacturer at the last minute. The box in question was to act as a ‘Seeding Box’ – a package created (usually in small numbers) to ‘sow the seed’ of interest for their product, in this case a new trainer.

packaging for shoes

Packaging for shoes

The client was particularly anxious that the quality of the product should be reflected by the quality of the packaging. The training shoe in question was created by Adidas, who are obviously, a huge brand and a market leader, so a very fine finish was required. Unfortunately for the client, there was also a tight deadline, especially as proofs needed to be created and approved.

quality presentation packaging

Quality presentation packaging

Fortunately, GWD Limited is extremely experienced in overcoming such problems. In this instance the box was a base and lid with a shoulder, wrapped in such a way as to create a grey stripe at the top and bottom of the base. It was gloss laminated throughout and foil-blocked in two positions and using two separate colours, including the use of a matt white foil over a white gloss laminated finish. This produced a particularly attractive and subtle finish, as the foil was only visible when the light caught it.

adidas and footlocker packaging by GWD

Adidas and Footlocker packaging by GWD

There was some ‘burning of the midnight oil’ involved in getting the product ready for the strict deadline – indeed it was picked up outside our premises at 4pm on the Friday to be in Holland the next morning!

Incidentally, the model on the box (and on the internal leaflets) is Sofia Richie – who posted about the shoot and the product on her Instagram account.


Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging.  You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk

GWD to the Rescue. Presentation Packaging for new trainer launch.

Bespoke Corporate Packaging for Indian Ocean

Earlier this year we were invited to tender by Indian Ocean  – designers and manufacturers of luxury outdoor furniture. Indian Ocean have outlets in Balham and Hampstead and retails through Harrods of Knightsbridge and with distributors worldwide. The company creates innovative products, finished to the highest specifications and focusing on every detail, and as such demands its Distributor Presentation Packs, to be of an equally high status.

 

high quality corporate packaging

 

Unfortunately GWD Ltd didn’t win the original tender, which was given (on a price basis alone) to a different packaging firm. However, a couple of months after the tender process was completed we were contacted again as the rival company didn’t have the technical expertise to complete the job.  A hurried meeting was set up with the customer.

The required presentation pack was a rigid, three-compartment slipcase which incorporated an upright open angled file for brochures as well as two drawers (one above the other), for storing samples, as you can see in the image below:

branded commercial slipcases

 

As the samples are primarily sections of the soft and hardwoods used by Indian Ocean in their furniture, the entire creation needed to be extremely strong and durable. It also needed to be branded and customised to fit its contents. The Distributor Presentation Packs were to be sent to all of the customer’s distributors.

Fortunately, GWD are extremely experienced in the creation of this form of corporate packaging having undertaken many such projects in the past. We are very proud of the knowledge and expertise of our staff and the skills that they bring to cardboard engineering and remain one of a very few companies able to carry out such work.

 

boxes for samples for salesmen

This is an unusual and highly functional piece of presentation packaging, which we were able to create within the very tight time constraints and within budget. We are happy to take on more of these projects and welcome any enquiries.


Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging.  You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk

Bespoke Corporate Packaging for Indian Ocean

Packaging for Florists and Floral Arrangements

Well here we are again, back at work after the Christmas Holidays! Here at GWD

we’re lucky in that the normal New Year dread or malaise doesn’t actually apply – there’s always something fascinating to get our teeth into! This week we’re working on a new heart-shaped hatbox for flowers, see below…

hat boxes for florists

It’s that time of year again when a lot of our work relates to Valentine’s Day, Mother’s Day and Easter – all of which are fast approaching. Chocolates, of course, are a very popular gift and we make a great deal of packaging for confectionery at this time of year. However, it’s presentation packaging for florists that pre-occupies GWD at present.

hat boxes for floral arrangements

Our Blog has spoken previously about round, ‘hat’ boxes and how GWD is one of a very few companies in the UK with the ability to create them. Circular boxes (above) are perfect for floral displays and show off the beauty of any arrangement to great effect.

Where can I find packaging for my flowers?

Above is an example of a hatbox created for roses for a small independent florist in Scotland, demonstrating that you don’t have to have multiple outlets to have great packaging. The matt black wrapping and foil blocked-in gold gives a fantastic, upmarket feel to the floral arrangement within. Valentine’s and Mother’s Days are occasions when customers are prepared to pay a little more for gifts to express their regards and affection to their loved ones, so many florists will invest in special presentation packaging for the occasion, such as the stunning boxes (below) that we created for Royal Queen Roses, another independent florist, this time in Cyprus!  The fact that the cost of shipping these boxes to Cyprus is not inconsiderable indicates that our services are not only rare in the UK, but in Europe also.

‘They are not cheap to ship, and also shows that our skills are not only rare in the UK but Europe as well? Over to you”

Specialist boxes for florists

Of course we don’t just provide circular or heart-shaped boxes for florists – if you are looking for a more traditional square or rectangular box we can provide those too (see below). So if you are a florist (or indeed a chocolatier) and would like to make your flowers stand out for the special dates to come, why not give us a call? We have over thirty years experience in the presentation packaging industry and are considered leaders in the field.

Rectangular boxes for flowers


Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging. You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk

Packaging for Florists and Floral Arrangements