Tag Archive: Promotion

Packaging for the Sky Bet Championship and the Scottish Premier League

GWD Ltd were approached in March this year by Mercieca Ltd , a UK-based advertising Agency, who wished us to create presentation packaging for Mitre – who were re-launching their Mitre Delta football. In their words, ‘the legend has returned, re-designed, re-invented and rejuvenated’. The launch date was May 31st 2017 and the ball is to be used in all EFL (Sky Bet) Championship and SPL (Scottish Premier League) matches for the 2017/18 Season.

The packaging they required was to enable the footballs to be presented to important ‘name’ influencers in the football world – so it needed to be high-end and beautifully manufactured. Below is an original concept diagram, prior to any development work.

packaging for sports companies

For such a prestigious product the packaging had to be of a very high standard, and fortunately our team of designers and cardboard engineers have worked on such high-end packaging for many years, including for companies who hold the Royal Warrant such as Cornelia James

presentation packaging UK

In this instance the actual build wasn’t overtly complicated. That said creating the aperture in the platform (which held the football) wasn’t straightforward as it needed to be created (cut) after the platform had been covered and wrapped in the printed paper. The platform is set at an angle (see image below) so as to present the football in its best light. During the development stages, the client also considered having a hinged lid on the box, and we consequently produced a sample. In the end, however, the client decided to go for a box with a separate lid for the final product. The decision was influenced by their additional requirement for a display plinth for use at the actual launch, as the base section of the box doubled up perfectly for this purpose.

In the end we created 100 of these boxes for the client, who also ordered 50 additional bases or plinths for display purposes.

If you have a prestige product that would benefit from presentation packaging, please consider GWD Ltd. It is possible to work alongside our designers to come up with a unique box that is perfectly tailored to your business, or if you want us to do it all for you, we can provide you with a box that suits your needs and promotes your brand or product. We are not a whole-saler, we design and make the majority of our boxes here in the UK, meaning we have no minimum order requirement and total control over lead times.

who can produce quality packaging?


Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging.  You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk

Packaging for the Sky Bet Championship and the Scottish Premier League

Packaging for Florists and Floral Arrangements

Well here we are again, back at work after the Christmas Holidays! Here at GWD

we’re lucky in that the normal New Year dread or malaise doesn’t actually apply – there’s always something fascinating to get our teeth into! This week we’re working on a new heart-shaped hatbox for flowers, see below…

hat boxes for florists

It’s that time of year again when a lot of our work relates to Valentine’s Day, Mother’s Day and Easter – all of which are fast approaching. Chocolates, of course, are a very popular gift and we make a great deal of packaging for confectionery at this time of year. However, it’s presentation packaging for florists that pre-occupies GWD at present.

hat boxes for floral arrangements

Our Blog has spoken previously about round, ‘hat’ boxes and how GWD is one of a very few companies in the UK with the ability to create them. Circular boxes (above) are perfect for floral displays and show off the beauty of any arrangement to great effect.

Where can I find packaging for my flowers?

Above is an example of a hatbox created for roses for a small independent florist in Scotland, demonstrating that you don’t have to have multiple outlets to have great packaging. The matt black wrapping and foil blocked-in gold gives a fantastic, upmarket feel to the floral arrangement within. Valentine’s and Mother’s Days are occasions when customers are prepared to pay a little more for gifts to express their regards and affection to their loved ones, so many florists will invest in special presentation packaging for the occasion, such as the stunning boxes (below) that we created for Royal Queen Roses, another independent florist, this time in Cyprus!  The fact that the cost of shipping these boxes to Cyprus is not inconsiderable indicates that our services are not only rare in the UK, but in Europe also.

‘They are not cheap to ship, and also shows that our skills are not only rare in the UK but Europe as well? Over to you”

Specialist boxes for florists

Of course we don’t just provide circular or heart-shaped boxes for florists – if you are looking for a more traditional square or rectangular box we can provide those too (see below). So if you are a florist (or indeed a chocolatier) and would like to make your flowers stand out for the special dates to come, why not give us a call? We have over thirty years experience in the presentation packaging industry and are considered leaders in the field.

Rectangular boxes for flowers


Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging. You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk

Packaging for Florists and Floral Arrangements

Primary and Secondary Packaging Functions?

 

From Candle Box to Keepsake Box

Here at GWD  we are used to requests for intricate and stylish packaging. It is not uncommon for boxes to be built with compartments, drawers and miniature shelves (see previous blogs ‘Specialist Packaging For High Street Brands’ and ‘Afternoon Tea, Anyone?’, for example). But it is important to consider what happens to these boxes after their primary function, as a corporate or presentation packaging item, has been fulfilled.

high quality presentation packaging

High quality presentation packaging

The box above, which was commissioned by the high-street brand Lush was originally designed to display a range of their bath bombs, bath salts and other accessories. If you were lucky enough to receive one of these boxes as a gift you’d be unlikely to discard it after the products had been used. Indeed, the average lifetime of boxes similar to these cannot be underestimated as they are often put to use as ‘keepsake boxes’ for trinkets, valuables and the like.

Boxes for candle makers>

Boxes for candle makers

In a blog late last year we discussed packaging for candle makers such as the lovely example shown above. This box is manufactured not only with a slide-out tray as shown (in which the Client placed matches/tapers) but also with an internal tray to hold the glass in which the candle was poured (below).

keepsake boxes and trinket boxes>

Keepsake boxes and trinket boxes

The candle manufacturer had the foresight to realise that once the candle had been removed or had burnt down, the owner would be reluctant to throw away such a stylish item, so the internal tray could be simply removed and the box reused as a keepsake box on a chest of drawers or a make-up table, perhaps.

Christmas gift packaging>

Christmas gift packaging

The fact that the company’s brand and logo is hence displayed prominently in the customer’s household for a number of years – as a very subtle form of advertising, – is obviously an added bonus.

So when considering the packaging requirements for your product why not consider a secondary function too? Can it be stylish or original enough to be repurposed and kept in the home, perhaps for trinkets or keepsakes, as a reminder to the customer of the quality of the original product?


Noel Greenwood is the Managing Director of GWD Ltd, the designers and
manufacturers of presentation and promotional packaging. You can reach him
on (01279) 416093 or at the company’s website: www.gwd.ltd.uk

Primary and Secondary Packaging Functions?

Another Royal Connection for GWD

Packaging for the Queen’s 90th Birthday Celebrations

We have written previously in this blog of GWD’s connections with holders of The Royal Warrant, notably Cornelia James. Recently, we were contacted by Taylor’s Bulbs of Holbeach, who hold The Royal Warrant as Bulb Growers to Her Majesty The Queen and have won the distinguished Gold Medal at the RHS Chelsea Flower Show for 23 years consecutively (better check this). The owner of Taylor’s Bulbs, Lord John Taylor, Baron of Holbeach CBE PC FRSA, is currently also Government Chief Whip in the House of Lords.

Taylors had bred a new bulb called ‘Gentlemen at Arms’ which was to be presented in person by Lord Taylor to Her Majesty at a Royal garden party at Windsor Castle in May 2016, on the occasion of the Queen’s 90th Birthday celebrations. The company wanted a bespoke, one-off presentation packaging solution to display the bulbs in the best possible way and approached GWD Ltd to create it.

The box in our factory

The deadline was quite tight (four days from start to finish!) and the quality was to be of the highest standard so there was some pressure with the job. At GWD however, we have been creating bespoke packaging projects for over 30 years, so we have the experience and the team members to carry it off. The box itself was 700mm tall in deep purple with two central ‘windows’ die-cut into it to display the bulbs. It had a top lid and cords (also in deep purple) so Lord Taylor could carry it when presenting the flowers to HRH The Queen (who, no doubt, received it whilst wearing her Cornelia James gloves!)

'Gentlemen at Arms'

The overall effect, especially with the marvellous blooms included was, in Lord John’s words ‘Magnificent’. Helen Chambers, Key Account Manager at Taylor’s Bulbs said: “He (Lord John) was delighted with the whole look…the flowers fitted perfectly through the window section.” She added: “Many Thanks to you and all your team for making this a successful project and in such a small space of time, we appreciate the speed and attention to detail given.”

We can’t be sure of Her Majesty’s reaction we like to imagine that she was quite impressed too:-)

The Baron of Holbeach


 

Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging.  You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk

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Another Royal Connection for GWD

Another Royal Connection for GWD!

Packaging for the Queen’s 90th Birthday Celebrations! 

We have written previously in this blog of GWD’s connections with holders of The Royal Warrant, notably Cornelia James. Recently, we were contacted by Taylor’s Bulbs of Holbeach, who hold The Royal Warrant as Bulb Growers to Her Majesty The Queen and have won the distinguished Gold Medal at the RHS Chelsea Flower Show for 23 years consecutively (better check this). The owner of Taylor’s Bulbs, Lord John Taylor, Baron of Holbeach CBE PC FRSA, is currently also Government Chief Whip in the House of Lords.

Taylors had bred a new bulb called ‘Gentlemen at Arms’ which was to be presented in person by Lord Taylor to Her Majesty at a Royal garden party at Windsor Castle in May 2016, on the occasion of the Queen’s 90th Birthday celebrations. The company wanted a bespoke, one-off presentation packaging solution to display the bulbs in the best possible way and approached GWD Ltd to create it.

The box in our factory

The box in our factory

The deadline was quite tight (four days from start to finish!) and the quality was to be of the highest standard so there was some pressure with the job. At GWD however, we have been creating bespoke packaging projects for over 30 years, so we have the experience and the team members to carry it off. The box itself was 700mm tall in deep purple with two central ‘windows’ die-cut into it to display the bulbs. It had a top lid and cords (also in deep purple) so Lord Taylor could carry it when presenting the flowers to HRH The Queen (who, no doubt, received it whilst wearing her Cornelia James gloves!)

'Gentlemen at Arms'

‘Gentlemen at Arms’

The overall effect, especially with the marvellous blooms included was, in Lord John’s words ‘Magnificent’. Helen Chambers, Key Account Manager at Taylor’s Bulbs said: “He (Lord John) was delighted with the whole look…the flowers fitted perfectly through the window section.” She added: “Many Thanks to you and all your team for making this a successful project and in such a small space of time, we appreciate the speed and attention to detail given.”

We can’t be sure of Her Majesty’s reaction we like to imagine that she was quite impressed too:-)

The Baron of Holbeach

The Baron of Holbeach


Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging.  You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk

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Britain Needs Houses – We have Plenty to Chose From.

Britain Needs Houses.

We’re always being told that there’s a housing shortage here in the UK. Well at GWD, whilst we tend not to get involved in politics or the Planning Industry, we certainly have no shortage of houses.

Collection Box for a charity

We’ve been making presentation and promotional packing boxes for nearly twenty years. During this time we have made numerous boxes in the shape of houses and other buildings, ranging from henhouses and outhouses…..

Henhouse Box for Miniature chocolate eggs for Bettys (folding box)

……to the Liberty building and Buckingham Palace boxes that we designed for Rococo Chocolates.

Liberty Building and Buckingham Palace (folding boxes)

We’ve made this type of specialist presentation packaging boxes for a wide variety of clients, including builders, estate agents and charities. Whether you want to work alongside our designers to come up with a unique box that is perfectly tailored to your business, or whether you just want us to do it all for you, we can provide you with a box that suits your needs and promotes your brand or product. We are not a wholesaler, we design and make the majority of our boxes here in the UK, meaning we have no minimum order requirement and total control over lead times. We are also happy to offer face to face meetings as required to discuss your requirements and can offer quotes by email or telephone. Manufacturing in the UK means we can also handle short notice arrangements when possible.

Gingerbread House Money Box for Harrods (rigid box and lid)

It’s that time of the year when many people are considering moving home or extending their present residence. Home improvement is in vogue. You might also want to consider  house-shaped packaging as a form of direct mail to promote your brand and services, perhaps in the form of folding boxes such as the ones shown below?

Famous Buildings, Outhouse and Santa’s Boots in the chimney boxes (folding boxes)

Britain needs houses. Why not make use of our expertise in promotional packaging to help you promote your brand? Let us provide that extra flourish which will boost sales and encourage your clients to spread the good news about your business.

House Key Box for Estate Agent (rigid box and lid)


 

Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation packaging and promotional packaging.  You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk

Britain Needs Houses – We have Plenty to Chose From.

Love is in the air!

Love is in the air! With Valentine’s Day just around the corner we approach the time of year when couples traditionally exchange gifts as tokens of their affection for one another.  Whether you’re in the business of selling chocolates, flowers or even jewellery, we at GWD Ltd can come up with romantic packaging solutions for your product which will set young lovers’ hearts racing. This is our thirtieth year of creating  innovative and beautiful packaging, and among the projects of which we are proud are some of our designs for chocolates and flower bouquets or arrangements,

Heart shaped chocolate box covered in red suedel

We worked with The Secret Truffletier (if that’s not giving too much away!) to come up with this beautifully luxurious heart-shaped chocolate box to give the best and most romantic presentation possible to their delicious confectionery. Covered in red suede, it’s wonderfully tactile, and helped to make their chocolates the perfect Valentine’s Day gift.

Range of 6 sizes of heart shaped chocolate boxes

We are also very proud of our work with multiple Academy Of Chocolate and International Chocolate Awards winners, Rococo Chocolates, for whom we made this range of luxury presentation boxes. They come in six sizes, from the tiny three chocolate box to the decadent 1kg version.

‘Hat’ boxes for flowers

And of course, it’s not just chocolates. We have designed a range of hat boxes, both with and without lids, which are perfect for gifts of flowers, as well as these gift boxes with ribbon handles (below) to perfectly showcase a floral arrangement.

Gift boxes for flowers

If you’d prefer something bespoke to something off-the-shelf, we can either work from a specific design which you have in mind, or we can put our heads together and come up with something entirely new and unique based upon your own concept. We are not a wholesaler, we design and make the majority of our boxes here in the UK, meaning we have no minimum order requirement and total control over lead times. We are also happy to offer face to face meetings as required to discuss your requirements and can offer quotes by email or telephone. Manufacturing in the UK means we can also handle short notice arrangements when possible.

No matter what your Valentine’s Day packaging needs we can make the boxes for you. We relish a challenge, and are proud to have made boxes for customers all over Great Britain and beyond. Get in touch so we can discuss your perfect Valentine’s Day packaging.


Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging.  You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk

Specialist Packaging for High Street Brands

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Specialist Packaging for High Street Brands

Now that the holiday season is (near enough) over we’re reminded of a specialist packaging job that GWD Ltd were commissioned for last year. We were asked to work on a very special product for the High-Street brand ‘Lush’.

Soaps in a confectionary style created by Lush

Soaps in a confectionary style created by Lush

For anyone who doesn’t know  (where have you been?) Lush, they create non- animal testing cosmetics that are fresh, and handmade. Celebrating their 20th anniversary this year, Lush now have 106 stores nationwide with more than 900 Worldwide in 49 countries.

The project in question was to create presentation, specialist packaging in the shape of a suitcase, or old-fashioned travelling trunk, complete with metal clasps and  fitted handles. The case was to present a selection of soaps, cosmetics and ‘bath-bombs’ that could be given as a gift to someone off on a journey abroad or to college, for example. Naturally, this was quite a substantial project for Lush with the specialist packaging taking pride of place in their stores up and down the Country.

‘Box 29’ showing clasps and handle

‘Box 29’ showing clasps and handle

Like many other big brands, Lush realise that the care and dedication given to their presentation packaging suggests to the customer that the brand take similar care and dedication over their product. The time and thought invested in the packaging is indicative of the care and belief that the Company have in the product itself.

The ‘suitcase’ was a relatively complex project to complete out of cardboard, however at GWD Ltd we have undertaken many other complex projects in the past and have staff with the skills and experience to carry it out with ease. Our cardboard engineers designed the trunk from scratch and worked out the precise way to  attach the clasps and reinforce the handles without compromising the design and, although you couldn’t throw it in the hold of a plane (it was never designed for that purpose), the final product was very sturdy and fitted the original brief perfectly.

Finished product showing foiling and internal compartments

Finished product showing foiling
and internal compartments

Incidentally, the whole process was filmed by Lush in our Essex factory and used by them for promotional purposes. You can see the video by clicking on the image below.

GWD Ltd have produced other boxes in the shape of bags and suitcases, albeit much simpler versions. Please visit our website for more examples here. So if you want some travel themed promotional packaging look no further than GWD – we can help.

Video showing the production process


Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging.  You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk

Specialist Packaging for High Street Brands

Who else is using this to help them sell their product this Easter?

Chocolate Easter Egg Box

Easter means lots of different things.  New beginnings, bunnies, the end of Lent, Good Friday, Easter Monday, chicks, baby lambs, chocolate and children screaming at you because they’re just desperate for ‘one more Easter egg’.

It means all those things.  But it also means something else.  And for a business owner, it’s perhaps the most important thing. (more…)

Who’d have thought there was a Hamper Box shortage in Europe?

If I were to ask you for some of the most well known products that Britain exports to other countries, you’d probably be able to give me a few of the most famous.

Cadbury Chocolate, Marmite and Walker’s Crisps are three of the most famous foods that we ship out by the boatload every year, and Bentley and Aston Martin are massively popular all over the world too. (more…)