Tag Archive: Sports Packaging

Packaging for Sporting Promotions and Events

So here we go again – another World Cup and another sporting summer:-)

We are writing this on the day of the opening ceremony in Russia 2018, and we are looking forward to five weeks of international football, as well as five test matches against India and, of course, the All England Tennis Championships at Wimbledon.

Over the past few years GWD Limited have been involved in a number of presentation packaging products for sporting launches and other events. In April we wrote in our blog concerning a packaging product we were commissioned to create for EA sports  for their FIFA18 video game – this style of packaging, a hinged lid box with a magnetic closure, is one of our specialities.

packaging for sporting promotions

Packaging for sporting promotions

Similarly, last June we were commissioned by Mercieca Ltd to create packaging for Mitre – who were re-launching their Mitre Delta football for last seasons Sky Bet Championship and the Scottish premiership – you can read more in our blog here

packaging for footballs and football clubs

Packaging for footballs and football clubs

In the past we have manufactured other examples of sport-related packaging. For example below are two other boxes of different construction, commissioned for the promotion Liverpool FC and the European Championships of 2012 respectively.

specialist boxes for football clubs

Specialist boxes for football clubs

The Liverpool box had a foam insert and contained a Liverpool FC badge which was being sent to the clubs official sponsors and partners. The Euro 2012 box again contained a foam insert with promotional items in it, such as tickets, lanyard and USB sticks.

It’s not just soccer that we’re involved in. The two round boxes below were made for De Rosier Chocolates for Wimbledon this year. Designed in purple (Wimbledon’s branded colour) they featured images of Dorothea Lambert Chambers (who won the Wimbledon singles title 7 times and a gold medal at the 1908), and of course, Fred Perry who won 10 Grand Slams, including 3 Wimbledon Singles titles. The boxes were designed to hold 6 chocolates.

Round boxes are one of our specialities – we are one of a very few companies who can manufacture round ‘Hat’ boxes here in the UK. Naturally, round boxes are especially appropriate for ball sports events and promotions.

 

promotional packaging for Wimbledon and other sporting events

Promotional packaging for Wimbledon and other sporting events

If we can help you or your clients with any promotional or presentation packaging requirements, please do get in touch.


Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging.  You can reach him on (01279) 416 093 or at the company’s website: www.gwd.ltd.uk

 

Packaging for the Sky Bet Championship and the Scottish Premier League

GWD Ltd were approached in March this year by Mercieca Ltd , a UK-based advertising Agency, who wished us to create presentation packaging for Mitre – who were re-launching their Mitre Delta football. In their words, ‘the legend has returned, re-designed, re-invented and rejuvenated’. The launch date was May 31st 2017 and the ball is to be used in all EFL (Sky Bet) Championship and SPL (Scottish Premier League) matches for the 2017/18 Season.

The packaging they required was to enable the footballs to be presented to important ‘name’ influencers in the football world – so it needed to be high-end and beautifully manufactured. Below is an original concept diagram, prior to any development work.

packaging for sports companies

For such a prestigious product the packaging had to be of a very high standard, and fortunately our team of designers and cardboard engineers have worked on such high-end packaging for many years, including for companies who hold the Royal Warrant such as Cornelia James

presentation packaging UK

In this instance the actual build wasn’t overtly complicated. That said creating the aperture in the platform (which held the football) wasn’t straightforward as it needed to be created (cut) after the platform had been covered and wrapped in the printed paper. The platform is set at an angle (see image below) so as to present the football in its best light. During the development stages, the client also considered having a hinged lid on the box, and we consequently produced a sample. In the end, however, the client decided to go for a box with a separate lid for the final product. The decision was influenced by their additional requirement for a display plinth for use at the actual launch, as the base section of the box doubled up perfectly for this purpose.

In the end we created 100 of these boxes for the client, who also ordered 50 additional bases or plinths for display purposes.

If you have a prestige product that would benefit from presentation packaging, please consider GWD Ltd. It is possible to work alongside our designers to come up with a unique box that is perfectly tailored to your business, or if you want us to do it all for you, we can provide you with a box that suits your needs and promotes your brand or product. We are not a whole-saler, we design and make the majority of our boxes here in the UK, meaning we have no minimum order requirement and total control over lead times.

who can produce quality packaging?


Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging.  You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk

Packaging for the Sky Bet Championship and the Scottish Premier League